CES 2023—FROM TIKTOK TO NETFLIX AND WEB3, EVERYTHING BRANDS NEED TO KNOW
The electronics show is back in Las Vegas, and there are some serious subjects the…
Author Garett Sloane
Garett Sloane
Garett Sloane, Senior Reporter, Platforms
#NEWLOOK: TWITTER EYES REDESIGN TO PROMOTED TREND ADS
Twitter is experimenting with a redesign to its one of its first ad products, the…
INSTAGRAM GIVES BRANDS NEW WAY TO SELL IN ‘COLLECTION’ ADS
‘Collection’ ads blend video and product catalogs. Credit: Instagram/Composite by Ad Age Instagram is offering…
BBDO, R/GA Rank Among Facebook’s Favorite Agencies
If an agency wants to win Facebook’s own ad awards, it doesn’t hurt to use…
YouTube gives all advertisers 3 standard video metrics
YouTube Clears Up Metrics Mess by Focusing on These Three Stats YouTube is looking to…
Spotify Serves Its First Vertical Video Ads in New ‘Branded Moments’
Spotify is serving its first vertical video ads through a new “branded moments” offering that…
Autoplay is everywhere, but not all advertisers are buying
Autoplay is everywhere, thanks (or not) to platforms and publishers pushing them onto people’s screens.…
The next hot digital playgrounds for brands to explore in 2016
If you’re a brand looking for Web cred, you can’t go wrong with money, memes…
2016 Year in Preview: Ad targeting toes the creepy line
The classic example of the “creepy” ad is almost quaint these days: The pair of shoes…
“Like” button alternative could be a challenge for brands
Relax, brands, Facebook’s ‘dislike’ button won’t be hatemaggedon Rest easy, McDonald’s, Walmart, Comcast and any…