A Proust Questionnaire for Personality Brands: Farrah Fawcett
Most celebrities aren’t brands. Legendary icons are. As agents for some of the most legendary…
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Shared Goodness Promise: 5 Questions With Jeff King, Sr. Director, Hershey
The Hershey Co.’s corporate social responsibility program has set out a new Shared Goodness Promise, which strengthens…
Diet Coke Relaunches in North America With New Design and Flavors
The Diet Coke Twitter feed has been quiet since last August, when it congratulated Taylor Swift on her…
The Soul of a Brand: 5 Questions With Microsoft Brand VP Kathleen Hall
The first Brandemonium conference and festival took over downtown Cincinnati, Ohio, from Oct. 11-14. The so-called “SXSW for Branding”…
The Under Armour ArmourBox: Subscription Gear Handpicked by an AI
Under Armour has quietly introduced its first subscription service: ArmourBox, which it’s featuring on its homepage.…
Brands in Crisis: 5 Questions With Interbrand CEO Jez Frampton
It seems that, with each new day, there’s a new brand in hot water for…
‘Home of Guinness’: 5 Questions with Brand Manager Colette Coughlan
In 2015, the Guinness Storehouse in Dublin was voted the No. 1 tourist attraction in all…
A brand bridging the revenue gap
Gap Inc. Trims Old Navy and Banana Republic in Brand Overhaul Gap Inc. reported quarterly earnings on…
Yale on Sustainability: A New Marketing Strategy for Chevy Volt
In brandchannel’s series with the Yale School of Management, Yale Center for Business and the…