RISE OF BUY NOW, PAY LATER BRANDS SPARKS NEW LENDING INDUSTRY MARKETING BATTLE.
‘It is an arms race competition,’ says one industry expert about the $8 trillion credit,…
Author Adrianne Pasquarelli
Adrianne Pasquarelli
A reporter with Ad Age since 2015, Adrianne Pasquarelli covers the marketing strategies of retailers and financial institutions. She joined Ad Age after a dozen years of writing for Crain's New York Business, where she also focused on the retail industry. Over the course of her career, she has won awards from the Society of American Business Editors and Writers, the National Association of Real Estate Editors and the Jesse H. Neal Awards.
THE MOST IN-DEMAND CMO OF 2020
A book deal and new job at Netflix makes Bozoma Saint John a marketer to…
11 BRANDS THAT LEFT US IN 2020
From unexpected flops to planned goodbyes, it was a year of exits While this year…
MILLENNIALS ‘KILLED’ THESE PRODUCTS, BUT COVID-19 BROUGHT THEM BACK
American cheese, napkins and golf are all enjoying a resurgence Few generations have been as…
REEBOK BREAKS ITS LATEST CAMPAIGN IN FIVE YEARS TO CAPTURE 20SOMETHINGS
Adidas-owned brand wants the attention of 20somethings The ’90s are cool again, and Reebok is…
BEST BUY UNVEILS REBRANDING THAT WAS A YEAR IN THE MAKING
Best Buy is tapping its own 100,000 blue-shirted employees as the stars of its new…
Gender-neutral brands for kids are on the rise
MARKETING TO PARENTS OF ‘THEYBIES’ IS NOW A THING The new buzzword in parenting is…
See the Spot: Adidas’ Past Creates Its Future
https://youtu.be/cCwtq5zCOBI Adidas is doing it its own way—and it’s working. As part of the relaunch…
The Power of Cohesive Branding: Why Apple Wins
The days of just selling stuff are long gone. Today, in the race for consumers,…
Welcome to the ‘Unstore’ of the Future: Retailers Go Experiential
As Ad Blocking Grows Online, Retailers Like Samsung, Staples Try to Better Engage Consumers With…